About Us

African Ideas is a strategy and innovation company focused on Africa.

Our services focus on strategic planning, research and disruptive innovation especially related to the impact of digitisation across society. We collaborate with companies and governments to devise transformative growth strategies, build innovation capabilities, and create products, services and solution that improve people’s lives.

A key focus area relates to helping Governments accelerate the benefits of ICT enabled change through transformation of the public sector and the wider economy. African Ideas brings together people with a track record of success in delivering social, economic and public sector transformation. At the heart of African Ideas is a team that has worked at top global organisations and who led some of the country’s most ambitious and successful programmes of e-transformation.

Our logo embodies our business and life philosophy.  We believe in the ripple effect – dropping a stone, or even a drop of water, in a pond causes ripples to emanate from the source, getting bigger and bigger the further away from the source they get.This is a powerful example of small changes causing large and far-reaching effects.

At African Ideas, we specialise in working with our clients to identify these ‘big lever’ projects – the projects which, when embarked upon, will set the necessary ripples in motion to drive change and transformation throughout an eco-system.

In this way we aim to have a profound effect on the society in which we operate.

African Ideas is an independent consulting organisation. We are not affiliated to any technology vendor or technology solution provider. This is a deliberate part of our business strategy. We believe that it adds integrity and trust to our offering. We see ourselves as being on the same side as the client – working with the client to turn ideas into strategies, strategies into plans and plans into execution.

We will work side by side with our clients to devise strategies, develop business cases, specify products and services needed, evaluate vendors and products, select the best service providers, manage and oversee the delivery by external service providers, etc.

Essentially we see ourselves as an extension of the client’s team – adding capacity, specific competencies and expertise, while also working with the client to mentor, build and extend the internal capacity of the client organisation.

We are a strategy and innovation company focused on Africa. Our services focus on strategic planning, research and disruptive innovation especially related to the impact of digitisation across society.