Human centred design thinking underlies African Ideas philosophy of finding African Solutions for African problems.  Embracing human-centered design means believing that all problems even the seemingly intractable ones like poverty, gender equality, and clean water, are solvable. Moreover, it means believing that the people who face those problems every day are the ones who hold the key to their answer. Human-centered design offers problem solvers of a chance to design with communities, to deeply understand the people they’re looking to serve, to dream up scores of ideas, and to create innovative new solutions rooted in people’s actual needs.

We are a strategy and innovation company focused on Africa. Our services focus on strategic planning, research and disruptive innovation especially related to the impact of digitisation across society.